Excellence deserves the

Highest Recognition

NAPA/ASE Awards

About the Awards

Each year, NAPA Auto Parts, NAPA Auto Care, and the National Institute of Automotive Service Excellence (ASE) recognize the top achievers in the NAPA system and the industry with the NAPA Auto Care of the Year, NAPA/ASE Technician of the Year, and NAPA/ASE Service Advisor of the Year awards.

Anyone may submit a nomination for the award on behalf of someone they believe is deserving and meets the criteria for the category. All required nomination information must be submitted in its entirety. When preparing your nomination, focus on showcasing what sets them apart and makes them worthy of this distinguished recognition.

NAPA Auto Care of the Year

To highlight the distinction between running a shop and working in a shop, we recognize the NAPA Auto Care of the Year. This award is for the Auto Care shop that keeps the team trained and certified, takes pride in the appearance of the shop, and goes the extra mile by getting involved in community activities or achieving various accomplishments in the industry. This is a NAPA Auto Care shop that truly stands behind the NAPA Brand.
Click here to nominate a NAPA Auto Care shop.

NAPA/ASE Technician of the Year

The NAPA/ASE Technician of the Year award was first presented in 1982 and continues to honor an outstanding individual who has risen to the top of their profession in the NAPA Auto Care system. Individuals are selected for this honor based on their ASE credentials, dedication to excellence in the automotive repair industry, customer service efforts, superior technical skills, continuing education, and community involvement.
Click here to nominate a NAPA/ASE Technician.

NAPA/ASE Service Advisor of the Year

We are excited to announce this new recognition! Service Advisors are the heartbeat of a successful shop. They are the critical link between the customer and technician - translating concerns into solutions, building trust through clear communication, and ensuring every experience is seamless start to finish. Beyond managing workflow and driving revenue, great service advisors create loyalty, elevate reputation, and turn one-time visits into lifelong relationships. The individual selected exemplifies these qualities by delivering exceptional service, leading with integrity, and making a lasting impact on both customers and their team.
Click here to nominate a NAPA/ASE Service Advisor.


Below is a tab for each Award. Review the Selection Criteria and the Requirements on who can be nominated for each. If you or someone you know is well deserving, please nominate and upload all the proper documentation. To enter, click the Register Now button located on each page. All nominations should be submitted on this site by September 5.

NAPA/ASE Award Categories

Click one of the boxes below to submit a nomination, learn about the prizes, and view past winners.

NAPA Auto Care of the Year

This award recognizes an extraordinary Auto Care shop, selected by the NAPA Auto Care Advisory Council. Nominations are open to NAPA Distribution Center employees, Store Teams, and Auto Care owners and employees.

NAPA/ASE Technician of the Year

This award recognizes an outstanding technician, selected by a panel of past winners, industry media, and ASE representatives. Nominations are open to NAPA Distribution Center employees, Store Teams, and Auto Care owners and employees.

Note: Shop owners should be nominated under the Auto Care of the Year award, as they are not eligible for Technician of the Year.

NAPA/ASE Service Advisor of the Year

The winner is selected by a judging panel that consists of ASE, trade press, aftermarket association representatives and former winners.

Are you ready?

Nominate now!